Articles By: Marketo

The Power of A/B Testing

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which […]

Read more ›

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them

Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). Download this ebook to learn about the eight most common digital marketing pitfalls and how to avoid or fix them.  

Read more ›

8 Biggest Mistake Email Marketers Make and How to Avoid Them

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix […]

Read more ›

How to Adopt Marketo After Using a Different MAP

Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success. The fact is, if you […]

Read more ›

Your Multi-Channel Lead Nurturing Strategy

Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand. Now, more than ever, the customer […]

Read more ›

SiriusView: Markeitng Automation Platforms 2017

Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The […]

Read more ›

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete. Financial service institutions have traditionally been slow […]

Read more ›

How to Segment Your Customers for Nurturing

Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Being relevant means sending the right content, to the right person, at the right […]

Read more ›