Articles By: ZoomInfo

3 Sizzling Ways to Warm Up Your Cold Calls

Fact: The average sales rep still makes 52 calls a day. Make the best of your cold calls with 3 new strategies that work. Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by adding some much-needed heat to your cold calls using 3 proven hacks that work. Check out this new, […]

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Why Your Cold Calling Strategies Fail (And How To Fix It)

Since 2014, the American Association of Inside Sales Professionals (AA-ISP) has released its annual study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges each face. In this year’s edition, which was co-produced by ZoomInfo, sales leaders and their constituents agreed that “Lead Quantity & Quality” is the top challenge to […]

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2019 Buyer’s Guide: B2B Contact Data Provider

With so much upside, leveraging third-party data vendors to support sales goals is a no brainer… But far too often organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s checklist to learn how to evaluate a prospective vendor’s data quality, inventory, and how well the solution fits into your sales process and workflows. Download now

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Checklist: How to Evaluate a B2B Contact Data Provider  

What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.

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On-demand Webinar: Objections: The Art and Science of Getting Past a NO

You’ve worked hard, have an appointment with a prospect, and are well prepared. Suddenly, out of nowhere, objections creep into the conversation. Sometimes they are obvious, sometimes they are very hard to see, either way, if you can’t deal with them, your opportunity dies. Join CEO and Best-Selling Author of the smash hit Objections, Jeb Blount and Sales Leader at […]

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5 Essential Features of a Prospecting Solution  

As organizations chase new revenue targets in 2018, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand: • How prospecting solutions help maximize sales productivity • 5 […]

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CRM Megatrends to Watch in 2019: Predictions from Top Leaders Driving Change

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we are poised for a tremendous […]

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