Marketo’s secrets to campaign optimization

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine based on test outcomes, you’re […]

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Introduction to content marketing cheat sheet

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you […]

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451 Research: The Right Observability Tool Improves Customer Experience, and the Bottom Line

Application performance has always been important. Uncertain market conditions and the accelerated shift to digital business have elevated performance to be a top imperative for most organizations. Survey data from industry analyst firm 451 Research indicates that end-users are remarkably sensitive to application and service performance: 75% of people are either very likely or somewhat likely to abandon a brand […]

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2020 Magic Quadrant for Application Performance Monitoring (APM)

Gartner has recognized Splunk as a Visionary in the Magic Quadrant for Application Performance Monitoring (APM). We believe this first-time placement in the research reflects the market-leading APM capabilities from Splunk, the Data-to-Everything™ Platform, including Splunk® Enterprise, and Splunk® IT Service Intelligence, as well as the groundbreaking new technologies recently acquired from SignalFx and Omnition. With SignalFx Microservices APM™, Splunk […]

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The 5 Foundational DevOps Practices

As your org progresses through its DevOps journey, what are the best practices that successful teams use that you should follow? Puppet and Splunk surveyed more than 3,000 participants and the findings reveal a set of core DevOps practices that are critical for success. Discover what separates successful DevOps teams from those that fail, and learn the next steps to […]

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The Road to DevOps Success

DevOps is the leading way to develop, deliver and support applications. Businesses that adopt DevOps move faster and are better able to keep up with customer demands. But creating an agile, responsive, data-driven culture and processes is easier said than done. Download your copy of The Road to DevOps Success to learn:• Gain continuous insights into all of your workloads.• […]

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A Beginner’s Guide to Observability

As customer and business demands accelerate, site reliability engineers, ITOps teams, developers and management need operational visibility into their entire architecture. But complex modern infrastructure and applications make answering questions about what happened, who was affected and how it can be fixed more difficult than ever. Observability systems enable you to inspect and understand your application stack — but what […]

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Face DevOps Challenges Head-On with a Redefined Approach to Application Monitoring

The world of application development has undergone significant change in recent years with the move from on-premises infrastructure to public clouds, adoption of new methodologies such as DevOps, and the introduction of new tools such as Kubernetes and Serverless. This Aberdeen Research Report explores the challenges developers face in creating modern applications, as well as the new strategies and capabilities […]

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