How to Build a Culture of Self-Service Analytics – and Why You Should

Technology has seen a big leap in the past decade. We are all connected, day and night, via our smartphones. We can talk to anyone, make purchases, and find answers to our questions whenever we want, wherever we want.

We’ve quickly grown accustomed to having answers at our fingertips, and we’re increasingly expecting the same at our workplace. Part of our expectation comes from our innate curiosity. When we encounter something new, we want—and need—to know more. Knowledge is rewarding because it “dispels undesirable states of ignorance and uncertainty,” says researcher Jonathan Litman. It freaks us out when we can’t figure something out. We want to know why something happened so that we can avoid—or repeat—the same outcome in the future.

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