Live Chat Comparison: A Goal-Driven Approach to Chat Vendor Selection
Selecting a live chat vendor can feel like evaluating dizzying lists of feature – each feature-set will help achieve a goal. But the challenge is to determine the features that will help you achieve your goals. Live chat can achieve many results, like driving sales conversions, reducing shopping cart abandonment, enhancing customer experience and improving operational efficiencies.
5 Ways To Wow The Connected Customer
Today’s contact center operates in a volatile world with customers characterized by an increased use of connected things, decreased attention spans, and a universal expectation of an immediate response to their needs. As innovations in technology continue at breakneck speed and customer self-service functionalities become more sophisticated, we must take action to stay ahead of the curve.
Adobe Guide to Mobile Marketing and Merchandising
Shopping behavior is rapidly evolving — 47% report shopping on a tablet as a common activity. Successful businesses evolve their mobile strategies to take advantage of new technologies that let them reach the right customers, at the right time, with the right product.
Analyzing The Value Of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI. Read Analyzing the Value of Responsive Design Can Be Messy, the June, 2014 Forrester Research, Inc.
Proving the Value of Digital Asset Management
Increase your revenue, decrease your costs, reduce risk, and improve productivity with effective digital asset management (DAM). Download the Adobe-sponsored IDC InfoBrief Proving the Value of Digital Asset Management and the Adobe white paper 7 Trends Impacting How We Use Digital Assets to see how to use DAM to keep up with the constantly accelerating pace of digital business.
The Creative Dividend: How Creativity Impacts Business Results
Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend? Adobe asked Forrester Consulting for help to answer the question. A new study shows that companies that embrace creativity outperform rivals in revenue growth and market share.
Corruption Around the Globe: A Landscape That Continues to Change
Most companies are well aware of the risks bribery and corruption pose when operating in the global marketplace. However, with the potential for corruption, it’s imperative that organizations are ahead of the curve. As prosecutors continue to prioritize exposing corruption, it’s crucial that organizational leadership ensure compliance programs provide effective communication and training.
Governance, Risk Management, and Compliance: Creating the Right GRC Strategy for Your Company
In the world of business (and innovation), “risk management” doesn’t necessarily mean risk prevention. Often, there will be core areas where your company is willing to take risks in order to generate returns. Rather than avoid all risk, leaders of successful organizations assess the risks inherent in any situation and use them to drive company vision, strategies, plans, and processes.
