• The Definitive Guide to Digital Advertising

    Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

    The Definitive Guide to Digital Advertising

  • The Definitive Guide To Marketing Metrics And Marketing Analytics

    Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving.

    The Definitive Guide To Marketing Metrics And Marketing Analytics

  • The Programmatic Revolution

    The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success.

    The Programmatic Revolution

  • How Digital Transformation Elevates Human Capital Management

    Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent.

    How Digital Transformation Elevates Human Capital Management

  • The Design Advantage

    Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform.

    The Design Advantage

  • Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service

    This report summarizes the top trends in customer service that affect companies’ ability to deliver effective customer service, deliver real value through service, and forge an emotional bond with customers.

    Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service

  • IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

    As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel.

    IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

  • The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them.

    The Forrester Wave™: Subscription Billing Platforms, Q4 2015

  • Why Your Nonexistent Talent Management Strategy is Costing You Money – And How to Fix It

    Did you know that without a talent management strategy, a company with 2,000 employees is losing almost $2 million every year in preventable turnover alone? This eBook shares the alarming hidden costs of managing employees “the way you’ve always done it.

    Why Your Nonexistent Talent Management Strategy is Costing You Money – And How to Fix It

  • The Definitive Guide to Engaging Content Marketing

    Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.

    The Definitive Guide to Engaging Content Marketing

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