The Total Economic Impact™ of Building a Data Lakehouse on Google Cloud
As specialized AI models and agents reshape business operations, traditional data architectures are struggling to keep pace with the demand for scalability, agility, and governance. Siloed legacy systems often result in data duplication, rising infrastructure costs, and slowed innovation. This Forrester Consulting Total Economic Impact™ (TEI) study commissioned by Google analyzes how building a data lakehouse with Google Cloud’s BigQuery and BigLake enabled organizations to get the flexibility of a data lake with open table formats like Apache Iceberg and the performance and governance of a high performance data warehouse, delivering the best of both on a single, open platform.


