BusinessTech Insider - News & Research for the Business & IT Community

The 8 Ways Outdated ERP Damages Your Business: How Cloud ERP Creates Competitive Advantage

Technology has transformed the broader world of business software and consumer applications. Workers now interact through mobile devices and social media, and applications are increasingly connected together over the web. But many ERP deployments have remained oblivious to these tectonic changes—it’s as if the iPhone was never invented, social media was a futuristic concept and connecting ERP to web channels […]
The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of […]
The Definitive Guide To Marketing Metrics And Marketing Analytics

Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving. […]
The Programmatic Revolution

The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • […]
How Digital Transformation Elevates Human Capital Management

Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: • About the technology involved in […]
The Design Advantage

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity […]
Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service

This report summarizes the top trends in customer service that affect companies’ ability to deliver effective customer service, deliver real value through service, and forge an emotional bond with customers. Access your complimentary copy to read Forrester’s analysis and recommendations on the following 10 trends: Trend 1: Companies Will Make Self-Service Easier Trend 2: Field Service Will Empower Customers To […]
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]
Oxford Economics White Paper: The Cloud Grows Up

In less than a decade, the cloud has gone from a distant vision to the mainstream of business technology. The results of this Oxford Economics study show that companies have become more realistic about both opportunities and challenges along their journey to the cloud.
The Forrester Wave™: Subscription Billing Platforms, Q4 2015

In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each […]

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VenoStent has a new technology to improve outcomes for dialysis patients

(Source: Yahoo Finance UK) Bouré had first started working on the technology at the heart of VenoStent’s offering as part of his dissertation in 2012. Lucks, a graduate...

Yotpo raises $75M for its e-commerce marketing cloud

In Marketing, Sales & Customer Service, News & Views

(Source: TechCrunch) “Marketing cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, … ...