• The 8 Ways Outdated ERP Damages Your Business: How Cloud ERP Creates Competitive Advantage

    Technology has transformed the broader world of business software and consumer applications. Workers now interact through mobile devices and social media, and applications are increasingly connected together over the web. But many ERP deployments have remained oblivious to these tectonic changes—it’s as if the iPhone was never invented, social media was a futuristic concept and connecting ERP to web channels […]

    The 8 Ways Outdated ERP Damages Your Business: How Cloud ERP Creates Competitive Advantage

  • The Definitive Guide to Digital Advertising

    Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of […]

    The Definitive Guide to Digital Advertising

  • The Definitive Guide To Marketing Metrics And Marketing Analytics

    Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving. […]

    The Definitive Guide To Marketing Metrics And Marketing Analytics

  • The Programmatic Revolution

    The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • […]

    The Programmatic Revolution

  • How Digital Transformation Elevates Human Capital Management

    Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: • About the technology involved in […]

    How Digital Transformation Elevates Human Capital Management

  • The Design Advantage

    Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity […]

    The Design Advantage

  • Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service

    This report summarizes the top trends in customer service that affect companies’ ability to deliver effective customer service, deliver real value through service, and forge an emotional bond with customers. Access your complimentary copy to read Forrester’s analysis and recommendations on the following 10 trends: Trend 1: Companies Will Make Self-Service Easier Trend 2: Field Service Will Empower Customers To […]

    Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service

  • IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

    As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]

    IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

  • Oxford Economics White Paper: The Cloud Grows Up

    In less than a decade, the cloud has gone from a distant vision to the mainstream of business technology. The results of this Oxford Economics study show that companies have become more realistic about both opportunities and challenges along their journey to the cloud.

    Oxford Economics White Paper: The Cloud Grows Up

  • The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each […]

    The Forrester Wave™: Subscription Billing Platforms, Q4 2015

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Cardinal Health Chooses Zoom As Its Video-First Unified Communications Platform

In Marketing, Sales & Customer Service, News & Views

(Source: Martech Series) Marketing Technology News: DocuSign Welcomes Former Microsoft and Tech Industry Veteran as CTO. “We chose the Zoom platform because it easily unites...

Kasasa Named Finalist for Two Finovate Awards

In Marketing, Sales & Customer Service, News & Views

(Source: Business Wire) Using proprietary segmentation, marketing technology, proven creative approaches, and a sophisticated attribution engine, ORB takes the guesswork...

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Preparing for Attacks that Seek Total Annihilation

In IT & Engineering, White Paper Research

Cybercriminals see your agency as an attractive target because of the sensitive personal data you store — including Social Security and driver’s license numbers, credit...