Widex US Names Retail Branding Veteran Kerrie Coughlin Vice President of Marketing

(Source: MarTech Series) MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech …

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Kronos Advanced Technologies Selects BOTS Inc to Develop a Next-gen Dogecoin Mining rig for Installation in the KNOS Flagship Line of Air Purifiers AirDoge

(Source: Dogecoin started as a fun meme cryptocurrency but now has a market capitalization of $7 billion and a huge global following. “Kronos is at a pivotal moment in the …

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Ford (F) Hires Suzy Deering As New Global CMO

(Source: Pulse 2.0) Earlier, she was CEO of Moxie (a technology-led marketing agency) and spent 13 years at Verizon Wireless, the last two as executive director of Media, …

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Kingdee Increases Strategic Investment in Fxiaoke Technology for Optimistic Outlook on CRM

(Source: MarTech Series) As enterprises continue to promote digital transformation, the marketing SaaS market … With its unique CRM product capabilities, Fxiaoke Technology has been …

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Bluecore Named to Crain’s New York Fast 50 for the Third Consecutive Year

(Source: MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author …

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Experience in Action – How To Deliver Great Customer Experience At Scale

Everyone’s talking customer experience. Let’s make it happen. The health of your brand, products, and services depends on delivering exceptional experiences time and again. It’s always existed, but experience is now a discipline and a focus. And it’s everywhere. Learn how to take experience off the page and put it into practice, while delivering the feel-good engagements your customers demand […]

PIM And DAM Are The Power Couple For Your Content Strategy

An Integrated Approach Will Feed Demand For New Commerce Experiences Consumer demand for digital content and new e-commerce experiences has never been greater. According to Forrester, e-commerce sales are growing at five times the rate of in-store purchases and 30% of consumers say they expect to shop online more frequently in 2022. To satiate customer expectations, brands need to deliver […]

The DAM Practitioners Playbook

Adopting or upgrading a DAM? Be sure it’s digital-first.A captivating image or informative video often speaks more clearly than the written word. When managed well and displayed optimally, online visuals can inspire and connect. Because a digital-first mindset is a must for businesses, we gathered a handful of media-management experts for a conversation on Digital Asset Management solutions (DAMs). Our […]

Meet the Digital Age With Digital-First DAM

Potential customers who interact with your brand online are heavily influenced by your digital content before they even set foot in the store. With no in-person contact, a relationship with your brand has taken root in cyberspace. However, your online presence has only seconds to connect, engage, persuade, and convert. A digital-first mindset is a must for businesses—specifically, a digital […]

Customer Engagement: How to Expand Capacity for Whatever Comes Next

Learn six best practices used by customer service leaders to instantly handle common customer requests when the unexpected happens. See how to:• Increase the use of self-service with automated solutions• Help customers complete requests and get answers fast• Empower agents to resolve customer issues automatically