Cardinal Health Chooses Zoom As Its Video-First Unified Communications Platform

(Source: Martech Series) Marketing Technology News: DocuSign Welcomes Former Microsoft and Tech Industry Veteran as CTO. “We chose the Zoom platform because it easily unites …13 hours ago

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Kasasa Named Finalist for Two Finovate Awards

(Source: Business Wire) Using proprietary segmentation, marketing technology, proven creative approaches, and a sophisticated attribution engine, ORB takes the guesswork out of …

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Yotpo raises $75M for its e-commerce marketing cloud

(Source: TechCrunch) “Marketing cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, …

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Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

(Source: MarTech Series) Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers. Influencer Marketing · By MTS Staff …2 weeks ago

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Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

(Source: MarTech Series) … of the technology which collects, connects and synthesizes channel data into one place, providing unified, always-on marketing insights—an …

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Lead Management: The Essential Foundation of B2B Growth in Any Economy

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer. Now is the time to maximize what’s possible from leads – an increasingly […]

TOPO Research: Lead-to-Account Matching and Routing Market Guide

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes. Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and […]

Manage Field Service Efficiently and Safely During Challenging Times

Providing excellent field service is critical to improving customer satisfaction. However, many field service organizations still schedule and manage work manually. This leads to repeat visits and frustrated customers and employees. But by embracing automation and digitization, there’s a way to keep up with rising customer expectations. Learn how to modernize field service with six best practices to make your […]

Create High Value Customer Experiences in the Field Like HP Indigo

Read how HP Indigo has improved customer experience with a unified technology platform for field service and customer service that empowers customer technicians to be mobile case agents. The platform has also improved product uptime and customer satisfaction while decreasing problem resolution times. Discover: • The benefits achieved by allocating primary field engineers to customers• How HP Indigo approached knowledge […]

The Role of Chatbots in Field Service Organizations

This webinar recap discusses the burdens placed on field service workers, and how chatbots can improve their daily interactions to drive morale, increase efficiency, and impact service delivery. The webinar focuses on the various levels of complexity of bots and gives a 3-step guide how to: • Identify the most logical processes to automate• Rank processes• Formulate a bot flow