The state of security is highly adrenalized these days — more so than usual. Years into the deadly and disruptive global pandemic, not only are we still seeing more attacks, we’re also seeing more breaches, as the way many of us work continues to evolve. New global research conducted by Splunk and the Enterprise Strategy […]
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New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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Nonprofits are the unsung heroes of communities around the world—and they deserve access to technology that helps them make the most impact. This research paper will be invaluable for nonprofit leaders looking for tech strategies with the most potential to help them advance their missions with limited resources. Learn best practices of AI “Pacesetters” already […]
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Employees are feeling the strain of disconnected AI tools. As work grows more complex and expectations rise, fragmented systems create friction that slows teams down. RingCentral’s Agentic AI Trends 2026 shows how organizations are driving sustained impact with orchestrated AI agents, and why voice remains essential to creating connected, productive employee experiences.
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Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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Account-Based Marketing (ABM) isn’t just a buzzword anymore — it’s the backbone of modern B2B demand strategies. With roughly 70% of marketers reporting that ABM is a core part of their demand generation strategy, and a strong majority seeing improved ROI and engagement from ABM tactics, targeted approaches are now necessary for sustained growth. Content syndication has […]
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The Challenge A global FAANG organization partnered with TechPRO to design and execute a scalable, account-focused demand generation engine across two core product lines. While the client elected not to disclose its brand publicly, success was measured strictly by outcomes—specifically our ability to generate qualified sales opportunities from high-value IT and line-of-business (LOB) decision makers […]
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As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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Make the right CX platform decision with our comprehensive comparison guide. Evaluate vendors objectively and choose the solution that truly fits your business needs. Essential features for every CX platform Cut through the noise of flashy demos and marketing promises. Focus on the core capabilities that will make or break your customer experience strategy and […]
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Don’t let a single bad moment cost you a customer. Turn service failures into brand loyalty This guide explores five proven tactics to reduce churn, increase retention, and turn negative moments into lasting relationships—powered by AI that knows your customers better than anyone. Download now!
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Know the key differences in how AI advances—and see how each level builds on the last to enhance customer experience. Not all AI is created equal From basic chatbots to sophisticated systems that make human-like judgments, AI exists on a spectrum. This guide breaks down the six levels of AI maturity, helping you understand what’s […]
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