The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over
MGI Research has just awarded Aria Systems with its highest ranking among cloud billing companies, in the 2015 MGI 360 Ratings. According to the MGI 360 Rating, customers
Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are
The sales process is changing, shifting the initial contact between rep and customer further and further back in the buying cycle. This executive brief analyses how sales functions
In this richly detailed report, Forrester Research, Inc. explains the importance of social relationship platforms (SRPs) and evaluates eleven of the most significant providers according to 41 exacting
The dreaded annual performance review: whether you’re on the giving or receiving end, it can be an uncomfortable experience for both managers and employees. But it doesn’t have
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The funny thing about geeks is they like to work. The trick is to create an environment where technical professionals can let their natural motivation thrive and avoid
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