Executive Management
The Design Advantage
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and
Adobe
Marketing, Sales & Customer Service
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The
Executive Management
On Love and Data
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics,
Executive Management
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at
Executive Management
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies
Executive Management
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it
Marketing, Sales & Customer Service
Digital Transformation in Higher Education
Digital Clarity Group says most higher education institutions won’t transform to deliver superior experiences until it impacts the quality and quantity of their prospective student body. That means
Executive Management
Bridging the Gap
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block