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Making over your mobile shopping experience
Inspire your mobile customers all the way to checkout Mobile is the future of eCommerce. By 2021, 4.8 billion people will be shopping online, with 54 percent of those transactions completed on mobile devices. And yet, mobile users are still converting at only 2.25 percent on average.
The definitive guide to digital advertising
How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns.
Marketing metrics and analytics cheat sheet
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses.
Marketo’s secrets to campaign optimization
Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments.
Introduction to content marketing cheat sheet
Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need.
The Business Value of IBM Sterling B2B Integration and Managed File Transfer Solutions
In today’s digital economy, the timely and secure flow of information between customers, partners, employees and businesses is crucial for organizational success. Business to Business (B2B) integration and Managed File Transfer (MFT) capabilities have been the cornerstone for organizations thriving in the digital economy.
Diversity, Equity, Inclusion & Belonging: Creating a Holistic Approach for 2021
The events of 2020 have had a significant impact on everyone, especially diverse people. Based on new research, this ebook explores the 6 areas that leaders should consider when redesigning their DEIB approach and 3 trends that should influence their strategy.
The Business Value of Running Applications on VMware Cloud on AWS in VMware Hybrid Cloud Environments
IDC spoke with organizations to understand the IT and business impact of running applications on VMware Cloud on AWS compared to running those on other public cloud solutions.
