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Your Most Crucial Conversation
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more.
The Sum of Its Parts
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal.
Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world.
Enabling Multi-speed IT Transformation With WebSphere Application Server and Java EE 7
Cloud, Mobile and Social are today’s communication and engagement models for customers, employees and partners. And to support these models, your infrastructure needs to be simple, flexible, stable, scalable and highly secure.
How to Bridge the Divide Between Online and Offline Marketing
The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines.
The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.
A Recipe for Lean Account-Based Marketing
As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques.
Frost & Sullivan: A Case for Building Better Customer Engagement
The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers.
