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The Total Economic Impact™ of Citrix NetScaler: Cost Savings And Business Benefits Enabled By NetScaler
Forrester Consulting conducted a commissioned Total Economic Impact (TEI) study on behalf of Citrix NetScaler to examine the potential return on investment (ROI) an organization may realize by deploying Citrix NetScaler.

The Art of Conversation in Marketing
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more.

Cross Channel Advertising With AMO
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.

Business Transformation Through Smarter Document Workflows
Today’s top companies use technology to boost business and deliver enriching customer experiences. Learn how you can digitally transform your own business in this infobrief featuring IDC, a leading research company, and Adobe, the leader in digital documents. You’ll learn how to deliver rich customer experiences, speed workflows, and gain a competitive advantage.

More Precious Than Gold
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold.

Digital Transformation in Financial Services
The digital age puts your customers in the driver’s seat, giving them control over when, where and how they choose to interact with your organization. That means delivering meaningful digital engagement is now critical to earning and keeping their business.

The Path of Experience
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage.