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Conversica- When Hot Leads Go Cold- Three Pitfalls to Avoid

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections.

2015 Sales Effectiveness Report 4Ps of Lead Follo

Our researcher visited the websites of 327 companies across nine industries and asked to be contacted. Unfortunately, more than one-third of companies we contacted did not respond at all, even though we contacted them with a direct, specific inquiry. Promptness, Persistence, Personalization and Performance.

2016 Mobile And App Marketing Trends

The app store is a crowded universe. And while some apps take off like shooting stars, most burn out. The best way to fine-tune your mobile apps to shine for eons, is to make them undeniably useful — so personalized and relevant that they become a natural part of people’s lives.

Optimize Customer Experiences With Online Testing And Continuous Optimization

To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization.

Five Best Tech Bets That Will Improve Your Profitability

If done properly, implementing new technology at your company can improve profitability and boost productivity. But that implementation is often easier said than done. Here are just five technology best practices you need to employ so that you can improve your company’s profitability.

Overcoming Small Business Obstacles

Too much demand on your time, the arrival of new technology and all that paperwork to fill out with not enough help. Sound familiar? At Citrix ShareFile, we know from engaging with thousands of small business owners every day that you face the same obstacles as large businesses.

Maximize Your Mobile Workforce: Five Ways to Effectively Manage a Dispersed Team

While employees working from different locations and time zones is becoming more common, managing them is no different from a traditional workplace. Workplaces where employees operate remotely from managers and each other are a product of the Internet’s arrival. Offices around the world work more efficiently than in the 20th century due to networks and electronic devices.

Make Your Mobile Device Your Virtual Briefcase

You can maintain timely collaboration from anywhere just by using your mobile device. By using certain features, your productivity doesn’t have to stop at the airport or the hotel.