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Training Your Brain To Thrive From 9 To 5

By age 42, the brain begins to power down. “Science is now showing that unhealthy habits and workplace culture are key culprits for unnecessary cognitive decline.

The Paperless Future of Healthcare and Life Sciences

The healthcare industry struggles along the entire paper trail from start to finish. The current process is slow, costly, inefficient, full of errors, vulnerable to security breaches and hurts the people they are chartered to care for.

5 Social Marketing Tips From #WorldCup Winners

During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.

The Absolute Must Do’s To Build an Agile Organization

A company’s agility trumps efficiency as today’s predictor of success. What do we mean by agility? It’s how powerfully your organization can react to changes in the marketplace, recognize and close employee skill gaps, and align the right people in the right places to handle any pivots in business strategy. How can you make your organization more agile?

Beyond Lead Flow: Enabling Sales Through Marketing Automation

It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams.

Advertising Benchmark 2014

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.

Transforming Digital Marketing: A Field Guide to Marketing Analytics

Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.

Best Practices in BYOD

How Smart Enterprises Are Making It Work Today, employees are tech savvy and want more of a say about the tools that they use to get their work done.