The Power of A/B Testing
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best?
Sage Live Ticks all the Boxes for Fast Growing Tech Firm ThinScale Technology
A fast-growing technology start-up, Thinscale Technology provides server and desktop virtualisation software to help companies optimise thin client and virtualised IT environments. With a relatively small team servicing several hundred clients across 25 countries, the company favours cloud-based business solutions that can automate and scale without overburdening the business with complexity.
Sage Live Makes Salesforce Even Stronger
That’s Sage Live a cloud accounting solution that unifies and connects all of your business data sources—and integrates with the Salesforce tools you use every day.Salesforce is the customer relationship management solution. But did you also know that you can transform this already-powerful tool into a complete business management & accounting solution.
Art of Integration
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay.
Touching the Infinite
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite.
Delivering Digital Experiences
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses.
Your Multi-Channel Lead Nurturing Strategy
Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand.
Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete.
