Given the velocity of today’s business operations, stringent data security and regulatory compliance mandates, managed file transfer (MFT) is a critical capability for enterprises. IBM recently introduced several new features and capabilities to meet these critical requirements for MFT solutions and is executing well against an advanced roadmap for this product portfolio. This report from Ovum provides details about how […]

Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer loyalty is dead. But you can still gain and retain customers.  While they’re not loyal to brands, customers today are loyal to themselves and empowered. If […]

Read this case study on how Shaw Industries, the world’s largest carpet manufacturer, approached international expansion and streamlining their operations using a two-tier cloud enterprise resource planning (ERP) approach with NetSuite ERP.

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they […]

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of […]

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement. With all of the […]

Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving. […]

B2B Integration is viewed as a competitive differentiator for best-in-class companies and by 2020, 50% of all business software will incorporate AI technology. Discover three ways you can apply AI – today – to build a modern, faster, more efficient B2B network. • Access detailed, real-time transactional intelligence across your business • Gain in-depth, real-time visibility into supplier and partner […]