Assessing the Return on Email Marketing Strategy
These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. But if you can’t deliver, your entire cross-channel marketing strategy is at risk. Read The Relevancy Group and Adobe Campaign study, Assessing the Return on Email Marketing Strategy.
10 New Year’s Resolutions for Email Marketers
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results all year long.
The Forrester Wave: Data Management Platforms
As customer demands evolve, so must your tools. That’s why brands, publishers, and agencies have turned to DMPs to better manage their data assets. And our platform offers a range of innovative features to meet your data management needs. a full stack plus an array of integrations.
Data Management Platforms Deciphered
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue. To better understand your data, read the Adobe and Digital Doughnut white paper Data Management Platforms Deciphered.
Mobile is the New Strategy
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Cyber Risk Report 2016: Executive Summary
Hacker attacks are evolving to target applications and to focus on financial gain. Attacks on Linux, Android, and OS X continue to grow. And government regulations threated to drive legitimate security research underground. Those are some of the findings of this year’s deep dive into the cyber threat landscape by HPE Security Research.
Ten Ways To ReEnergize Your Analytics
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful.
Data Security and HIPAA Compliance in Mid-sized Healthcare Organizations
The 21st century is facing an uphill battle for better data security, and the healthcare industry is at the front lines. Healthcare providers deal with tremendous amounts of sensitive, legally protected data labeled protected health information (PHI), which requires certain security measures as defied by the Health Insurance Portability and Accountability Act (HIPAA).
