Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • Discover the five steps to […]

Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. You’ll discover new strategies for determining what’s working—and what’s not—so you can make better marketing decisions. Get the guide now to learn: • Five ways that marketing attribution can […]

Almost every employee in every company collaborates and communicates every day. In the past, most businesses relied primarily on email, phone systems and sticky notes to do this, but today’s technology provides us digital solutions that enable us to work anytime, anywhere. How are small and medium businesses (SMBs) thinking about and adapting to create a smarter, more agile workforce? […]

Ever feel like it takes too long to do something that should be simple? Or feel like your work processes just have way too many steps? Don’t worry – help is here. Discover how you can improve your efficiency at work when you: • Develop standard operating procedures to ensure accuracy, timeliness and customer satisfaction. • Make collaboration easy and […]

While you may think your business is mobile-friendly, a mobile-responsive website is simply not enough anymore. If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.

Between modern technology – like the cloud and mobile devices – businesses have the ability to operate with increased efficiency. That directly translates to more productive client interactions, and as a result, a better business and stronger client relationships. In other words, with the right tools to collaborate easily, your team will find there’s more time to focus on the […]

First impressions can be deceiving, and there’s a good chance some of your first impressions of cloud technology have come in the form of warnings about security. You’ve likely seen plenty of headlines out there about security challenges, but the reality is: • 72 percent of businesses are using the cloud. • 56 percent said they are still figuring out […]

As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest […]