Critical questions when assessing your eCommerce platform
Learn if your platforms can compete in today’s digital commerce landscape Don’t let a dated ecommerce platform roadblock your business ambitions. Have you outlined your business direction for the short and long term?
One platform to rule them all
Five Reasons to Go Hybrid with Your eCommerce Strategy Get yourself a platform that can do both (B2B and B2C) The lines between B2B and B2C commerce are blurring. B2C companies are adding wholesale storefronts while their traditionally B2B counterparts are increasingly selling direct to consumers. With online B2B purchases set to hit $9 trillion in the U.S.
Meet the 2020 vendors to the Top 1000 E-Retailers
The 2020 Leading Vendors to the Top 1000 E-Retailers is here.
Accelerate your eCommerce launch with these 5 expert tips
Shopping is more online now than ever before. In today’s uncertain marketplace, online commerce is a bright spot. Some direct to consumer brands selling non-essential items achieved record-breaking digital sales in the first quarter of 2020. For many businesses, a new and improved web store represents a major opportunity for growth.But, to seize these opportunities, you must act quickly.
Making over your mobile shopping experience
Inspire your mobile customers all the way to checkout Mobile is the future of eCommerce. By 2021, 4.8 billion people will be shopping online, with 54 percent of those transactions completed on mobile devices. And yet, mobile users are still converting at only 2.25 percent on average.
The definitive guide to digital advertising
How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns.
Marketing metrics and analytics cheat sheet
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses.
Marketo’s secrets to campaign optimization
Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments.
