The definitive guide to marketing metrics & analytics

How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue.

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.

The Ultimate Buyers Guide to Construction Software

What should you look for in construction software? Many rapidly growing construction companies face this question. This Buyers Guide will walk you through what questions to ask when evaluating different software, successful adoption plans for your teams, and give some ideas on what to look for when approaching software vendors.

How to Transition to a Paperless Construction Company

Rework due to poor document control costs the U.S. construction industry $4.2 billion a year. And an inconsistent record set is a primary cause of rework, which negatively impacts construction productivity and the bottom line. Imagine being able to update an entire team’s sheets in real-time without having to wait for a new set to be printed, delivered, and distributed.

Construction Productivity 101: A Practical Guide to Increase Productivity in 7 Easy Steps

While many factors contribute to construction project cost overruns, the primary factor is low productivity. In fact, construction is one of the few industries that is less productive now than it was 60 years ago. Low construction productivity costs the U.S. global economy $1.6 trillion a year.

An Introduction to Lean Construction for Today’s Construction Professionals

What it really means when construction teams decide to go Lean Today’s construction professionals are looking for ways to maximize value and efficiency and minimize waste–essentially doing more with less. In this introduction to Lean construction management principles, we’ll discuss the benefits of applying them to a project and continuously assessing ways to eliminate waste and inefficiencies.

Constructed Campus

Higher education teams have many challenges when delivering, maintaining and restoring their campuses.

Own Your Data: What Data Portability Means for the Construction Industry

To many in the construction world, project data is a new topic for discussion. data ownership, data structure and data portability.