Assessment: How Mature Is Your Marketing Strategy?
The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3.
The Total Economic Impact of Iterable
Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively.
The Growth Marketers Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.
Multi-Cloud: The Good, The Bad, and The Ugly
It’s clear that multi-cloud is here to stay, so let’s take a look at the good, bad, and ugly of this brave new world. It’s a multi-cloud world, according to the F5 State of Application Delivery 2018 survey. Eighty-seven percent of enterprise organizations say they operate in multiple cloud environments and plan to continue to do so.
Tame Architectural Complexity: 4 Steps to Your Successful Cloud Journey
In a world where digital transformation is a strategic imperative, many enterprises have embarked on the journey to the cloud in search of greater agility, better-aligned operational costs, on-demand scalability, and a sharper focus on their core business.
Navigating the Multi-Cloud Threat Landscape: Good News and Bad News
With the rate of cloud spending predicted to outpace overall IT spending six to one over the next few years, organizations are rightly concerned about ensuring that applications in the cloud enjoy the same level of security as apps deployed in data centers.
The Hidden ROI of Cloud-Friendly Security
Businesses of all sizes are undergoing a digital transformation, moving applications and services to the cloud in an effort to boost productivity and speed innovation.
Choosing the Right Model: A Guide to DDoS Protection
Until recently, security teams for organizations in many industries believed they didn’t need to worry about DDoS attacks, but the latest data from the Verizon 2017 Data Breach Investigations Report indicates that businesses of all sizes in nearly every industry run the risk of being attacked.
