From Basic Business Intelligence Requirements to Sophisticated Product Differentiators Do the analytics in your application make you stand out from the crowd? See where your offerings fall on the analytics maturity scale—and learn how sophisticated capabilities can differentiate your product.

Every year since 2013, Logi Analytics has set out to independently discover the current state of embedded analytics. We survey hundreds of product managers, software engineers, and members of application teams and turn a critical eye to the future of analytics. The fifth annual State of Embedded Analytics Report provides insights for executives, application owners, product managers, software engineers, and […]

Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Download this ebook […]

Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology. Download this ebook to learn […]

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them. This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing. To build a continuous relationship with buyers and […]

Designing a reliable test strategy requires broad, strategic thinking. The goal of test-based verification is to ensure you release a best-quality system that meets customer expectations. But without proper planning and management, testing can be one of the most complicated and expensive phases of the development life cycle. Maintaining test traceability to specific objectives is the best way to ensure […]

Download Nine Metadata Use Cases: How to Use Metadata to Make Data-Driven Decisions to see how the increasing volume and velocity of data makes separating good traffic from bad costly and practically impossible. Read about nine specific use cases for metadata that will help you make better security decisions. Learn how you inspect every traffic packet with 1:1 sampling as […]