8 Reasons To Stop Managing Your People With Spreadsheets
Everyone loves a good spreadsheet. But if you have more than a few hundred employees, tracking performance, training, and succession with them is the stuff of nightmares. Spreadsheets and paper-based processes can’t give you deep, real-time insight into how your employees are performing or how to make them—and your company—more successful. But a talent management system can.
The 2014 Holiday Lookbook for Social Marketers
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations.
6 Blueprints for Social Strategy Success
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.
Expert Panel: Brand Strategists Answer Top Five Social Questions
Want to learn how brands like TaylorMade, Finish Line, and Lexus think about social inside their marketing strategy? To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer your five most pressing social questions.
The Social Hunger: Why Your Audience Feasts on Social Integration
How do we know? your audience. We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social media into their marketing efforts. The results were astounding!
How To Converge Media: 3 Steps to Bring Together Paid, Owned and Earned
In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy.
Three Converged Media Campaigns Worth Emulating
As the effectiveness of traditional advertising declines, marketers must find new ways to promote their brand campaigns. Rather than focusing dollars solely on paid advertising, the new imperative is the convergence of paid, owned, and earned media. However, generating earned media within your paid and owned channels is a relatively new concept and can be a challenge for marketers.
At The Speed Of Life: Fortune 500 CMOs Share Their Priorities and Challenges For 2014
We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.
