As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]

The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report. Read the Adobe report to see why the key to success is anticipating customer needs instead of […]

If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download […]

Digital Clarity Group says most higher education institutions won’t transform to deliver superior experiences until it impacts the quality and quantity of their prospective student body. That means starting now will advance your institution ahead of your competitors. Read the Digital Clarity Group research report, Digital Transformation in Higher Education, and learn: • Practices institutions are using to drive engagement […]

Over 70 percent of successful Internet attacks now exploit vulnerabilities in the application or the application platform. NetScaler protects against a wide variety of threats with integrated security capabilities that protect application resources, augmenting existing network-layer security protections. Read this paper to learn how NetScaler is meeting modern demands for more robust datacenter security.

Defending your organization’s web properties means more than just protecting enterprise web applications from advanced malware. Learn more on the challenges of defending against today’s modern threats and discover how Citrix NetScaler application delivery controller (ADC) is an ideal defense solution.

Take a deep dive into survey data and findings, learn about the evolution of cyberthreats, and find out how you can prepare for cyberattacks in 2016.

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly. A modern digital asset management system is key to aligning teams and […]