Complete Guide to Twitter Analytics
Twitter is a network built for speed and the changes can be hard for marketers to keep up with. This Twitter eBook from Simply Measured delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed in the last year and how to keep your Twitter strategy ahead of the curve.
Complete Guide to Facebook Analytics
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
Social Espionage: Gathering Intelligence to Crush the Competition
With social networks becoming a marketing necessity, businesses are going to great lengths to get a leg up on the competition – hiring 3rd party solutions, paying for proprietary databases, or obtaining insider information. But not every type of espionage needs to be unethical while helping you craft your competitive strategy.
Simply Measured Q3 2014 Instagram Study
Growth on Instagram has shaken up the way social marketers think about visual content and marketing to mobile audiences. In this study, Simply Measured analyzed the top brands in the world and how they use Instagram, the results they’re seeing, and lessons you can learn from the successful (and unsuccessful) tactics these brands are using.
eBook: Advanced Threat Defense Tactics
Advanced Persistent Threats online are a painful reality for companies of all sizes. If your business has something of value to online criminals, you should assume that it will be targeted — or already has been.
The Millennial Era of Work
86 million millennials will be in the workplace by 2020, representing 40% of the total working population. What does this mean for the workplace? Millennials are highly collaborative and deeply in tune with technology. They have given new meaning to work-life balance, which is apparent in their adoption of technology and remote working tools.
The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014
Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile.
Mobile Analytics: Precision Marketing Across Mobile Touch-Points
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
