The Six Secrets of Successful Senders
Whether it’s bad subject lines, unattractive offers or technical issues at the root of your problems, if your email’s not performing as it should, you will fall short of your business objectives. It doesn’t have to be this way. The Six Secrets of Successful Senders provides a framework for your overall approach to effective email marketing and customer communication programs.
Email Best Practices 101: Proven Tactics for Boosting Deliverability and Engagement
Boosting your inbox rates begins with an understanding of how your tactics in several key areas can affect deliverability. Read on to learn how to improve the ROI of your email operations by applying Email 101 best practices.
Reimagine Work
Globalization, generational shifts, new attitudes towards work and the consumerization of IT are driving business leaders to reconsider the best ways to recruit, train and manage their precious talent.
Get To Know Your Customers: Using Data-Driven Marketing to Create the Best Cross-Channel Experience
“Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience.
The Data-Driven Journey: A Digital Insurer’s Path To Loyalty and Increased Profits
World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly.
A New Way of Thinking, Mobile Isn’t Just A New Customer Channel
Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.
Finding the Missing Pieces: Creating a Complete Customer View Results in More Meaningful Connections
A look at the importance of customer data–who they are, what they do, what they’re interested in, what motivates them–in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Advanced Tips for Advertising on Facebook
Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. So Simply Measured asked some of the most influential social media brand marketers for their top tips for advertising on Facebook, and the result was this guide.
