With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds […]

The Internet sales environment has evolved—your sales tools should too. Heavy workloads, high turnover and a high volume of leads can hold back even a talented sales team. Having the right tools for the job can help. That starts with understanding your prospect base, your place in the market and the flow of prospects through your sales process. In “Best […]

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells a clear story: opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections. Too often, the tactics businesses use to bridge this […]

Our researcher visited the websites of 327 companies across nine industries and asked to be contacted. Unfortunately, more than one-third of companies we contacted did not respond at all, even though we contacted them with a direct, specific inquiry. Among those who responded, here’s how they performed on our four metrics: Promptness, Persistence, Personalization and Performance. • Promptness: Only 8 […]

The app store is a crowded universe. And while some apps take off like shooting stars, most burn out. The best way to fine-tune your mobile apps to shine for eons, is to make them undeniably useful — so personalized and relevant that they become a natural part of people’s lives. Discover how to measure and optimize your apps so […]

To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: How to establish an online testing strategy based on continuous optimization How to elevate your testing by achieving four crucial optimization objectives […]

In less than a decade, the cloud has gone from a distant vision to the mainstream of business technology. The results of this Oxford Economics study show that companies have become more realistic about both opportunities and challenges along their journey to the cloud.

If done properly, implementing new technology at your company can improve profitability and boost productivity. But that implementation is often easier said than done. Here are just five technology best practices you need to employ so that you can improve your company’s profitability. Read this free brief from technology expert Gene Marks to discover: How to get started with new […]