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IDC White Paper: Empowering Systems of Engagement: Business Value of Couchbase NoSQL Engagement Database
Businesses have traditionally run on two types of technology platforms, analytical and transactional. But neither was designed to handle the increasingly complex sequence of real-time interactions required by today’s business applications. As a result, leading businesses are quickly moving toward a new third kind of platform – the “system of engagement” – especially for their customer-facing apps.

Are Organizations Realizing their Digital Revolutions? CIO Survey Results (2018)
In the new age of the massively interactive enterprise, the digital revolution isn’t just moving ahead – it’s picking up steam. According to 85% of digital decision-makers, disruption has accelerated in their industry over the past year. And 37% say the pace of change is rapid. So, who’s taking the lead in this revolution? Who’s falling behind?

How to Switch from Oracle to the World’s First Engagement Database
The Couchbase Engagement Database is built on the Couchbase Data Platform with the most powerful NoSQL technology available for unmatched flexibility, performance, and availability at any scale. Many leading companies are making the move from Oracle to Couchbase to get the best performance and highest availability possible from their mission-critical business applications across regions and data centers.

Solve for Size and Speed Using Technology: How Four Companies Gain Mass Without Losing Momentum
If you’re trying to grow your team without forfeiting speed, that old adage about many hands making light work might seem like a joke. Wondering how colossal companies manage to be both vast and fast? It’s physics! Newton’s Second Law of Motion, to be specific.

Innovate Faster. Why Accelerating Change is a CIO’s Biggest Challenge
If your organization has taken a “wait and see” approach to innovation, the strategies outlined in this report may change the way you operate in the face of accelerating change.

10 Reasons to Consider Marketing Automation
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.

Engage to Win Workbook
In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice.

5 Steps to Achieve Risk-Based Application Security Management
Typically, IT and business management have no visibility into the overall state of application security. Activities for assessing, prioritizing and remediating application vulnerabilities are ad hoc, fragmented, and carried out at low levels in the IT security organization.