Post Tagged with: "gf_row"
Responsive Design and Embedded Analytics
Perhaps no single trend in recent years has impacted the way people conduct their lives more than the rise of mobile devices and multi-device usage. According to a recent study by Google, 57 percent of all users now leverage more than one type of device on an average day. This is only expected to grow in the years to come.
The 5 Levels of Analytics
From Basic Business Intelligence Requirements to Sophisticated Product Differentiators Do the analytics in your application make you stand out from the crowd? See where your offerings fall on the analytics maturity scale—and learn how sophisticated capabilities can differentiate your product.
State of Embedded Analytics
Every year since 2013, Logi Analytics has set out to independently discover the current state of embedded analytics. We survey hundreds of product managers, software engineers, and members of application teams and turn a critical eye to the future of analytics.
Social Media Advertising
Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
Leveraging Psychology in Digital Marketing
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology.
DG2ABM
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
Business Case of Marketing Automation
The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them. This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing.
Nine Metadata Use Cases
How to Use Metadata to Make Data-Driven Decisions to see how the increasing volume and velocity of data makes separating good traffic from bad costly and practically impossible. Read about nine specific use cases for metadata that will help you make better security decisions.
