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How Marketing Automation Can Help Small Teams Succeed
With nearly 60% of marketers working in teams of only one to five people, it’s no wonder that small marketing teams are often tasked with doing more, but with fewer resources.
The Power of A/B Testing
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best?
The 8 Biggest Digital Marketing Mistakes and How to Avoid Them
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). Download this ebook to learn about the eight most common digital marketing pitfalls and how to avoid or fix them.
8 Biggest Mistake Email Marketers Make and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
How to Adopt Marketo After Using a Different MAP
Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success.
How General Data Protection Regulation Will Impact IT
The rules of the game are about to change. The European Union’s General Data Protection Regulation is set to become law in May 2018. Is your organization ready? GDPR will affect companies around the world. Get ahead of the game and learn how your business strategy and security considerations need to change in order to be compliant.
Innovation Playbook: 5 Traits of Wildly Successful Tech Companies You Can Adopt Today
These companies set out to change their industries—and the world. They’re succeeding. Learn how tech titans like Google, Facebook and others have dedicated themselves to missions and values that make them some of the most agile, disruptive companies on the planet.
You Don’t Need to Hire a Unicorn
Every hiring manager’s job is to hire the best candidate. Often, they’ll look at what the team needs and go forth to search for a mystical unicorn. Someone who can write clean code, build networks, design amazing layouts and is a pleasure to be around.
