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Digital transformation is key to IT innovation

The IT department is becoming a big strategic player in the world of digital transformation and customer experience. Far from being just a support system, IT leaders are now taking ownership for and embracing a more innovative mindset in order to face their biggest challenge yet – customer expectation.

Your Multi-Channel Lead Nurturing Strategy

Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand.

Top 5 Reasons to Consider Veritas Access

When it comes to storage, not all data is the same. Different data has very different performance and capacity requirements. With the explosion of unstructured data – 80% of data growth worldwide is unstructured data – the landscape has become even more complicated. Make sure you have what you need to handle all this data and store it appropriately.

SiriusView: Markeitng Automation Platforms 2017

Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete.

IDC: Veritas Helps Organizations Become GDPR-Ready and Data-Driven With an Expanded Information Management Portfolio

Data is at the heart of Digital Innovation and organizations globally are transforming their businesses to take advantage. Whilst this strategy is a key focus, emerging data protection regulations demand better. Information Management and Governance processes to ensure the business implications of GDPR become part of day-to-day operations.

Exposing the Real Cost of Data Discovery

Data holds the key to your success, regardless of the type of business you are in or the size of your organization. Yet many of us struggle to access the information we are looking for, at the critical moment we want it.

Rethinking Enterprise Data Management: A 360-Degree View

The unprecedented growth in data demands enterprises to take a fresh look at enterprise data management that reins in costs and ensures data is available when and where it’s needed. Often, companies are storing multiple copies of the same files, probably on different storage facilities. That points to a storage management problem on top of the sheer data volume issue.