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The Definitive Guide To Customer Nurturing
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company.
Sans Cyber Security
A new trend report authored by John Pescatore of the SANS Institute focuses on the latest and best security hygiene and common success patterns that will prevent your organization from falling victim to major data breaches. Cyber security trends clearly show that attacks on computer networks will continue, and many will succeed.
Reducing Attack Surface Sans Second 2016 Survey Continuous Monitoring Programs
Continuous monitoring remains a complex set of processes and practices that involve presenting a true representation of an organization’s exposure to cyber risk. One of the biggest challenges faced by IT security teams today is how to get an accurate picture of their organization’s exposure to threats.
SB Top 6 Security Use Cases for Asset Inventory
Automated asset inventory might not be the first thing that comes to mind when considering cutting-edge security technologies. In the context of today’s distributed enterprise, however, it’s essential. Since the apps, systems, and services your users access to conduct business are already in the cloud, it makes sense to consider looking to cloud-based technologies to keep track of them all.
The Six Essential Elements of Cost Effective Web Application Security
When web applications are breached, enormous amounts of sensitive business data can be lost. According to Verizon’s 2014 Data Breach Investigations Report, web application attacks more than doubled in 2013 to become the #1 cause of security incidents.
Vulnerability Management for Dummies
If you are responsible for network security, you need to understand how to prevent attacks by eliminating network weaknesses that leave your business exposed and at risk.
Qualys Guide to Automating CIS 20 Critical Controls
The Center for Internet Security’s (CIS) 20 Critical Security Controls is a set of foundational InfoSec practices that offers a methodical and sensible approach for securing your IT environment.
The B2B Marketer’s Guide to Decoding Metrics
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
