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IDC: Veritas Helps Organizations Become GDPR-Ready and Data-Driven With an Expanded Information Management Portfolio
Data is at the heart of Digital Innovation and organizations globally are transforming their businesses to take advantage. Whilst this strategy is a key focus, emerging data protection regulations demand better. Information Management and Governance processes to ensure the business implications of GDPR become part of day-to-day operations.

Exposing the Real Cost of Data Discovery
Data holds the key to your success, regardless of the type of business you are in or the size of your organization. Yet many of us struggle to access the information we are looking for, at the critical moment we want it.

Rethinking Enterprise Data Management: A 360-Degree View
The unprecedented growth in data demands enterprises to take a fresh look at enterprise data management that reins in costs and ensures data is available when and where it’s needed. Often, companies are storing multiple copies of the same files, probably on different storage facilities. That points to a storage management problem on top of the sheer data volume issue.

How to Segment Your Customers for Nurturing
Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention.

The Essential 5: Top Reports That Every Consumer Marketer Needs
More and more, consumers do research, form opinions, and draw conclusions well before they choose to interact with your brand. This change has sparked a shift in the marketer’s focus from being primarily focused on acquisition toward building relationships with consumers wherever they may be in their unique customer journey.

How to Calculate the ROI of Customer Nurturing
Measuring your customer nurturing efforts is critical to your success. But many marketers need guidance on how to move away from traditional vanity metrics and toward metrics that help them tie their customer nurturing efforts closely to moving customers through their buying journey.

How to Define Your Customer Nurturing Strategy
Setting up a customer nurture program is not a goal in and of itself. Instead, customer nurturing is a vehicle for your business to get to your overall goals. In order for your customer nurture program to be a success, you have to first determine what you hope to achieve.

VM Data Protection and Veritas: 10 Surprising Facts
Are you struggling to create unified data protection across your virtual, physical and cloud data protection environments? Read these ten surprising facts about how Veritas NetBackup and virtual machine data protection can help you consistently meet SLAs with near 100% backup and recovery success rate across consolidated data protection environments.