PTC is a global technology provider that helps companies transform how they create, operate, and service products. Since 1985, the company has been at the forefront of software technology, primarily in the areas of computer-aided design (CAD), product lifecycle management (PLM), service lifecycle management (SLM), augmented reality (AR), and the Internet of Things (IoT). Today, PTC provides innovative software and […]

According to Demand Gen Report’s 2014 B2B Buyer’s Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months. With the number of influencers on the rise, marketers are using Account Based Marketing (ABM) to be more targeted in their approach to engaging contacts at dream accounts—those big […]

Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter […]

It’s a tech world out there, and one that is increasingly driven by a mastery of mobile. This reality is changing consumer expectations and competitive dynamics.  Organizations are shifting from developing a strategy to developing strategic capabilities—and an examination of market leaders shows that systematized prototyping is emerging as one key capability. Read the new guide, Strategy and Prototyping, to […]

Great design is the foundation of a powerful user experience. And your customers have high expectations for both. Read our report, 12 Tips for Great Mobile Design, to find out how you can craft high impact experiences by placing design at the core of your business. Simply fill out the form to download the report.

Mobile channels aren’t just number one in engagement. They’re the number one business-driver for 83% of today’s industry-leading CEOs. And designing mobile experiences that drive ROI has become their number one priority. Read the guide, The (Enterprise-Friendly) Mobile Design Process, and learn: • Three keys phases of successful mobile experience design from market leaders • Eight steps digital leaders take […]

Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix […]

There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • […]