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Future Proofing the Growing Business
In a growing business everyone – and everything – counts. You literally can’t afford underperforming employees, and lack of direction can be fatal. If you want long-term success, you really need to focus on where you’re going, what you need to get there, and put plans in place to make that happen.

7 Strategies for Being a Better Manager
Being a manager is hard. Being a great manager is even harder. Learn simple things you can do as a manager to increase performance from both individuals and teams.

The Connectivity Advantage For Senior Living and Skilled Nursing Facilities
High-quality connectivity has become a business necessity for senior living and skilled nursing facilities, offering a powerful way to enhance resident care and offer amenities that boost occupancy, revenue and resident satisfaction.

7 Strategies for Being a Better Manager
Being a manager is hard. Being a great manager is even harder. Learn simple things you can do as a manager to increase performance from both individuals and teams.

Adobe Campaign: Touchpoint Marketing Guide
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.

Adobe Campaign Guide to Email Marketing: The Next Frontier
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing.

Top Analysis Tips & Tricks For 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success.

Adobe: Nine Common A/B Testing Pitfalls
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.