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eMarketer Tech-Talk: Personalization and Identity – Understanding Your REAL Customer
Customer Identity & Access Management (CIAM) plays a central role in the conversion funnel. It unlocks insights, such as preferences and usage patterns spanning how, where and when customers are signing up, signing in and engaging with your digital services.
2024 Recruitment Marketing Benchmark Report
After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy.
The Blueprint for Modern Apps
Learn how to build efficient, elastically scaling, multi-region applications using this blueprint that walks through options, approaches, and best practices for both the application and persistence layers.
The State of Email Trends Report
It’s easy to get wrapped up in what’s trending and lean into strategies that are popular—but that doesn’t necessarily mean it will move the needle. In collaboration with Oracle’s Chad S. White, Litmus surveyed email marketers on which email marketing trends they’ve been tapping into and which trends have been the most effective.
8 Trends in Email Marketing and Design
Tapping into trends in email is a fantastic way to help fuel your testing and learning—and maintain relevancy. However, the challenge lies in determining which trends to prioritize.
Foundations of Email Privacy Ebook
Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email.
Agile Identity Fireside Chat with Steve Williams, Global CISO, NTT DATA
Watch this fireside chat with Steve Williams, Global CISO of NTT DATA, and hear how the Global 2000 bundle delivers both flexibility and agility for their organization. By using Okta, NTT was able to consolidate 140,000 identities across 50 countries – in just 2 months!
Phishing-Resistant, Frictionless Consumer Experiences with Passkeys
Consumers and businesses have relied on passwords for years. Yet, they’re the origin of many user frustrations—and security risks. Passkeys.
