5 Social Marketing Tips From #WorldCup Winners

During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.

Even when they weren’t the primary outlet or sponsor for the matches, savvy social marketers found ways to engage with relevance and added value for their audiences. Spredfast worked closely on several major campaigns with teams from FIFA, FOX Soccer, Adidas, and more. Our #WorldCup inspired Tipsheet translates what we learned into insights you can use for your next social win.