Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision […]

Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways […]

What strategic moves are modern companies making to better facilitate growth? As business becomes more global and supply chains increase in complexity, many businesses are turning to cloud ERP as the key to their continued expansion. Download this Mint Jutras report to learn more about the benefits growing businesses are realizing from switching to a cloud business management solution like […]

Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge. Read our new white paper, The Unified Customer Experience Imperative, and learn: • Why organizational alignment is essential in the world of the hyper-connected customer • The four-step […]

Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world that’s always connected. Read the Adobe guide to learn: • Six ways to […]

Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline. Read our new white paper, Shifting campaign performance into high gear, and learn how to: […]

Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing in Context to learn: • How to overcome common challenges of personalization and email • Best practices for implementing contextual email on a low budget • How to measure […]

Fragmented customer data from client databases, CRM systems, and various marketing platforms results in disjointed messages that can frustrate customers along their journey with a brand. Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, […]