Leadership And Technology: A Total-Cost-Of-Ownership Comparison For Unified Communications And Collaboration
A Total-Cost-of-Ownership Comparison for Unified Communications and Collaboration Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future.
8 Ways To Build Your Business Advantage
Since most communication is non-verbal, video collaboration fills a huge gap that has long existed within organizations. The availability of relatively low-cost technology—including high-quality videoconferencing equipment, high-bandwidth networks and easy-to-use applications and tools—is bringing video collaboration within reach of today’s workforce.
Adobe Mobile Marketing Survey
With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to engage customers via mobile channels. In this Adobe survey, we analyzed and benchmarked best practices among mobile marketers, from “experts” in the field to more recent arrivals.
Definitive Guide to Lead Generation
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Lean Content Marketing
Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough.
The 5 Principles Of Engagement Marketing
to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers.
Definitive Guide To Lead Nurturing
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social.
How To Create A Lead Nurturing Strategy
Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals. The key to designing an effective lead nurture program is taking stock of your current lead management processes.
