Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention. Read more ›

Download this January, 2015 Forrester report, Win Mobile Moments with Digital Intelligence, to learn how you can integrate mobile analytics into your digital strategy. You’ll discover new tools for understanding the customer journey, and you’ll see how mobile analytics can pick up where standard analytics leave off. Read more ›

In this digital age, websites within a single company can proliferate at an alarming rate. New products, new corporate initiatives, new platforms (such as mobile) and new geographies can each require separate online presences of their own. Read more ›

Harvard Business Review Analytic Services, in association with Marketo, developed a white paper—”Designing a Marketing Organization for the Digital Age”—to guide CMOs on designing the marketing organization of the future. This whitepaper offers exclusive insights from some of the brightest minds in marketing, including academic scholars, management consultants and CMOs of some of the leading brands in the world. Read more ›

In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. Read more ›

Time is precious, especially in tax season. Your year is scheduled around huge deadlines, with clients’ returns due at once. But by using the “preseason” to evaluate and update your internal processes and tools, you can hit the busy season at full speed — and save time when you’ll need it the most. Read more ›

HR professionals manage a long list of documents that need to get signed by every new hire — and each brings its own unique inconvenience. Everything needs to get signed and returned in a timely manner to avoid payroll, tax, or legal complications, but getting paperwork signed quickly is difficult, even in the best circumstances. Read more ›