The Definitive Guide to Engaging Content Marketing
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
What Is Marketing Automation?
Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t.
How To Succeed With Marketing Automation
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success.
SiriusDecision’s SiriusView: Marketing Automation Platforms 2014 Report
The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed.
Business Without Borders: How To Cost Effectively Conduct Global
Enabling people in your organization to collaborate on a global scale has been costly and complicated – until now. “We work in a global workforce where business reaches beyond our borders and over the seas.
The Modern Workforce, Part 2: New Tools Change IT
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace.
The Forrester Wave™: Web Content Management Systems, Q1 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Web Content Management Systems, Q1 2015. Again.
