Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage.
6 Blueprints for Social Strategy Success
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.
At The Speed Of Life: Fortune 500 CMOs Share Their Priorities and Challenges For 2014
We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.
5 Questions To Ask Before Integrating Social Into Your Brand’s Marketing Campaign
Choosing the best social technology platform to build your social campaigns can be a difficult task. Knowing the right questions to ask and what tools are needed to create captivating campaigns are vital in finding the perfect platform for your brand.
The Quest for Mobile Excellence
The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Beyond Lead Flow: Enabling Sales Through Marketing Automation
It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams.
Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Beware of the “SaaS” Trap
rising demand for software-as-a-service (SaaS) solutions and purchases of solutions that are not really SaaS. When we inform clients that the solution they’re talking about isn’t SaaS, we are increasingly hearing, “So what? As long as I don’t have to run it, it’s better.
