Based on a deeper analysis into CSO Insights’ 2014 Sales Management Optimization study data, this white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams and the role that technology can play in overcoming these issues.

When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery. Your audience checks into […]

Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and […]

Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and volumes of content and data […]

Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach. In this report, we sat down with some of the smartest agency marketers we know, including Alex Jutkowitz, managing director of GroupSJR, Eric Fulwiler, VP of Social at Mullen and Rebecca […]

The talent gap and the technology divide are both widening, while global economic uncertainty and other supply chain disruptions are still looming. Is your distribution business positioning itself to face these and other challenges in 2015? Download this new benchmark report, based on a survey of nearly 200 distribution businesses by Modern Distribution Management in partnership with NetSuite. Get deep […]

As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s […]

The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest. These Blueprints are packed with more than 50 useful insights and real-world examples from […]