We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.

Choosing the best social technology platform to build your social campaigns can be a difficult task. Knowing the right questions to ask and what tools are needed to create captivating campaigns are vital in finding the perfect platform for your brand. In our exclusive whitepaper, we give you the insights needed to find the right social technology platform for your […]

The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond. More companies are rising to the mobile challenge, but many still struggle to implement long-term […]

It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams. In fact, there are five key […]

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts. Read the report to get the latest insights into: – Search spend trends – Search engines – Mobile spend – Click-through rates […]

There’s a disturbing trend reemerging in our client inquiries of late: rising demand for software-as-a-service (SaaS) solutions and purchases of solutions that are not really SaaS. When we inform clients that the solution they’re talking about isn’t SaaS, we are increasingly hearing, “So what? As long as I don’t have to run it, it’s better.” This is a trap that […]

The case for recurring revenue models has grown so strong as to be irrefutable, but putting these ideas to work for your business requires infrastructure, a plan, and proficient implementation. The “No BS Guide” was written by industry expert Bob Harden to inform you about the opportunity for recurring revenue, what’s necessary to succeed, and how to get started. You’ll […]

How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.