Meeting the Advanced Challenges of Modern CX in Financial Services

Building positive, long-term customer relationships has always been important to business success, and the methods for doing so are evolving quickly across industries. This is definitely the case for financial-services companies. Clients are taking a more active role in managing their financial lives as compared to a decade ago.

Priorities Every CMO Should Adopt to Adapt to Change

If the pandemic taught marketers anything, it’s that business as usual just won’t cut it anymore. As our world faced unprecedented challenges, consumer behaviors shifted dramatically and continually. This means that more than ever, marketers need to be paying attention and ready to adapt to stay relevant to their customers.

USA Reopening Story

As the pandemic and its consequences continue to play out, there has never been a more challenging time for brands and consumers alike. The shifting situation in the US over the last few months has created new types of consumers who are resilient, open to change and more importantly, able to move with ease from offline to online or vice-versa.

Next-Gen Cloud Contact Centers for Dummies

What can a modern contact center do for you? Learn how to elevate your customer experience, boost agent productivity, and reduce costs. Check it out in our eBook.

Why it Pays to Have a Single Vendor for Cloud Communications and Contact Center

How many vendors do you use, or are planning to use, for your communications and customer service needs? If your answer is more than one, you’re likely suffering from high costs and unnecessary headaches.

What Your Employees Need to Keep Your Customers Happy

Just how happy are your employees? Do they enjoy their work? Do they often go above and beyond to ensure that your customers are happy? Perhaps more importantly, what do you do to maintain employee engagement? It’s not enough to assume a lack of complaints means you’re doing well.

Measuring Matters: The Plume Quality of Experience Metric

Traditional assessments of home-internet connection quality depend on metrics that don’t accurately capture customer experience. They may reliably determine whether a network is fast or slow, but they rarely consider the specific devices found in someone’s home, or what those devices need to work as intended.

The Digital Age of Data Intelligence: Gain Marketing Insights and Improve Operational Execution

The Age of Data Intelligence The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source of information that might help gain insight into operations.