FROM PROCURE TO PAY. LET INTELLIGENT BOTS DO IT ALL
Learn how Robotic Process Automation (RPA) technology with Artificial Intelligence (AI) capabilities can transform your rote procure-to-pay processes, and free up your employees to do more creative, analytical, and customer-facing jobs.
RPA + AI = COMPETITIVE EDGE
RPA is already transforming entire industries, but when combined with the latest AI innovations, it gives businesses a true competitive edge. This eBook explains what makes these smart bots—called cognitive bots—so valuable. You’ll discover unprecedented ways cognitive bots can help your business.
What Cognitive Automation Is, Why You Need It, How To Do It Right
Adding cognitive capabilities to robotic process automation (RPA) is the biggest trend in business process automation since RPA. In this eBook, you’ll learn what cognitive automation is and how to succeed with implementing it by following six basic steps.
The Practical Guide to Giving Your Consumers the Omnichannel Experience
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either.
The Hidden Cost of Doing Nothing
Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn’t actually safe at all?
Introductory Guide to Web Personalization
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today’s buyers aren’t simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale.
Marketing Experiments in an Age of Accountability
Experiments prove and disprove ideas about the world around us and help us arrive at the truth. But experimentation is not limited to science class or the field of psychology. It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations.
8 Steps to Creating a High-Impact MarTech Stack
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line.
