The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you can take now to set […]

Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher customer engagement

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what you’ll learn in this whitepaper: • The pivotal metrics used by email marketers, engineers and executives • Industry-standard benchmarks for […]

It’s clear that multi-cloud is here to stay, so let’s take a look at the good, bad, and ugly of this brave new world. It’s a multi-cloud world, according to the F5 State of Application Delivery 2018 survey. Eighty-seven percent of enterprise organizations say they operate in multiple cloud environments and plan to continue to do so.1 As cloud platforms […]

In a world where digital transformation is a strategic imperative, many enterprises have embarked on the journey to the cloud in search of greater agility, better-aligned operational costs, on-demand scalability, and a sharper focus on their core business. Some organizations have carefully crafted strategies for cloud technology adoption; but for most, their journey to the cloud has been an ad […]

With the rate of cloud spending predicted to outpace overall IT spending six to one over the next few years, organizations are rightly concerned about ensuring that applications in the cloud enjoy the same level of security as apps deployed in data centers. Using the public cloud does alter your attack surface area—and leveraging multiple public and private clouds (aka […]

Stop me if you’ve heard this one before: Businesses of all sizes are undergoing a digital transformation, moving applications and services to the cloud in an effort to boost productivity and speed innovation. It seems like every day there’s another article about IoT, big data analytics, and cloud architectures—and their unlimited potential for companies trying to gain a competitive edge […]

Until recently, security teams for organizations in many industries believed they didn’t need to worry about DDoS attacks, but the latest data from the Verizon 2017 Data Breach Investigations Report indicates that businesses of all sizes in nearly every industry run the risk of being attacked.¹ IoT devices are increasingly compromised, recruited into botnets, and offered up by their creators […]