Manufacturing Digital Transformation Booster Pack

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Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing.

Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based on operational excellence.

Technology is a challenge in many industries, and specifically within manufacturing where organizations are sales-centric and product focused with small marketing teams. Expanding marketing technology options are forcing a change in the business model and customer behavior/expectations within the manufacturing industry.

Manufacturers need to use marketing as a differentiator to respond to and successfully compete in the customer-driven, digital and competitive environment. Start your journey with this booster pack that includes 13 pieces of content to educate you about how digital is changing your marketing role in the manufacturing industry.