SAP Puts Bullseye On Salesforce.com, Launches Plan To Become #1 In CRM
(Source: Forbes) “But when you get into the digital-business scenario of direct to consumer and channel marketing and leveraging an ecosystem and applying geospatial, now you’re talking CEO language,” McDermott said. SAP’s going all-in on its belief that its bigger and broader portfolio of SaaS applications—including broad sets of apps …