Webgility

Variants, Attributes, and SKUs—Oh My! Simple Instructions for Reaching the Emerald City of Ecommerce Inventory

In ecommerce, a variant is a product that has attributes, and each attribute is represented with a different identifier, or SKU. For example, if you have a small,

Finance & Accounting

7 Keys to Ecommerce Success —And a Few of the Costly Tripwires to Avoid Along the Way

Webgility

The world of online selling is full of folks who thought it would be the easier, softer way to run a business. The unspoken fantasy sounds something like

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